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What is ce-survey?
"Quite simply ce-survey is the simplest and most powerful customer feedback tool that we have come across in 20 years of Marketing and Change Management".
Where has ce-survey originated and what's its track record?
In 2003, Bain & Company distilled a broad range of business school management techniques into a simple consolidated tool for identifying and delivering real and sustained Change Management: the Net Promoter Score (NPS). The NPS system has been adopted successfully by an increasing number of large companies over the past five years. Using the distinct advantages and simplicity of the NPS system - there are only two simple questions - ce-survey was developed for the Small to Medium sized Enterprise
market . . . . . and businesses just like yours!
How will ce-survey help you generate 'more' business?
ce-survey is a web based Customer Experience Survey tool which helps companies increase their profitability by focusing on their customers. ce-survey supports your business objectives by giving you an effective tool to measure customer loyalty and commitment, and to identify the actions that will increase customer value and improve your business performance:
- Long term: increase loyalty by fixing core Detractor issues and activating Promoters
- Short term: identify and target 'high churn' risk customers and 'high cross sell' opportunity groups
What are the benefits of ce-survey?
- Guides: provides YOU and your management with a single assessment of where the business is, and outlines what the future should look like
- Improves: leads to an improved customer experience, loyalty and advocacy
- Compares: enables performance comparison across relevant parts of the business
- Raises capability: supports identification and transfer of best practice
- Motivates: provides a single transparent measure and rewards staff for high value actions
- Aligns: helps the business to get behind what is working and addresses what is not
- Predicts: provides a lead customer indicator of future growth; to complement financial and customer measures
Want to know more?
For information on how ce-survey can help your future business growth please contact: