There's nothing new in marketing.
We believe its best to use tried and tested ways to communicate to the customers. The internet, however,
brings significant additional advantages. An internet strategy that offers the right
incentives can encourage your customers to tell you:
 What they want
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When they want it
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How much they are willing to pay
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One of the most powerful tools is email. Used effectively, it is a highly-cost effective
way of telling customers about your products and services, and keeping your brand fresh in
their minds. Whats more, it can trigger rapid responses, and the potential to develop this
two-way interaction into a relationship. In developing an internet strategy, there are two
fundamental questions.
How should I:
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Make my customers aware of what I am offering?
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Structure my communications strategy?
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Customer awareness will depend on the nature of your industry, your clients and how much you
wish to invest in an internet strategy.
Structuring the strategy should follow a clear, proven plan of action:
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Identify what you want to promote, to whom and why
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Give your customers incentives to tell you about their needs
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Analyse and profile their needs according to lifestyle, lifestage, wealth or B2B profiles
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Use the data to target your messages to the right people and find cross-selling opportunities
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Sell more or different products and services - preferably at higher margins
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But planning your strategy, analysing responses and acting on this information are only
part of the story. Running your internet strategy calls for a fast and dependable infrastructure
that can be updated easily. Our servers are based in Telehouse, one of the UK's main
nodes on the internet backbone. This ensures fast connections for all traffic to and from the
sites we host, and this means that we can handle email and internet traffic for hundreds of thousands
of customers simultaneously.
To find out more please contact Nick Brown or Matt Stannard on T: 01707 373700 or E: it@e-rm.org