Leveraging loyalty of future advisors via education Programs (Oxfam Publishing)
We currently hold the database for Oxfam Publishing and have recently been commissioned to extend this into a sequel server web based environment.
Oxfam Publishing are the arm of Oxfam that communicate with decision-makers around the world.
Their brand is (I think) very clever in that it deliberately does not stand for anything, except perhaps “A Force for Good”.
This means that their opinion is considered to be independent, and wherever their research is used around the world, it has authority as a result.
This means that they have influence through the decision makers.
One of their thrusts is web based into colleges round the world. Oxfam give easy access, to their research, to UCLA students.
The plan being
“I could trust Oxfam to get me my Degree. Doctorate, I can trust them in my Career”
This influence underpins Oxfam’s Fundraising through out the world.