We handled the Abbey National Account over a 12 year period dealing with both their Loans and the Insurance side of the business.
This particular product was looking at the best approach to payment care (Cover if you are ill).
Always a tricky subject from a ladies perspective, “What happens to me and the kids if you die”
We took the “This is another fine mess you got me into” approach.
Adding humour to make to make a difficult scenario more approachable.
Our work with Abbey National won the prestigious Building Society Marketing Award.